About us

DEEN & KEENU is a casual luxury brand by Nadia Zafar, an alum of the Fashion Institute of Technology (FIT). A veteran in the industry with sixteen years of work experience under her belt, having worked at Ralph Lauren, Coach, Tory Burch, DKNY, Limited Stores and John Varvatos, Nadia has designed and manufactured her maiden limited-quantity collection for your consideration.

Our Values

Sustainability and Minimalism are our core values and influences us through every step of the process, from design to manufacturing to sales. We are a vertical operation and hence we control all aspects of product life until it gets to you.

We do not promote senseless consumerism. Our clothes are based on principles of Slow Fashion...Classic and Functional. 

As the world gets smaller, we are influenced by global events as a collective.

We find there is an undeniable lack of urgency in the Global Fashion Market to change its practices. Deen & Keenu, hopes to achieve success without compromising these integral issues.

Sustainable Fabrics

We buy leftover woven fabrics from local markets.

Vegetable Dyes

Regular chemical dyed fabrics are not only harmful for the environment but also for the wearer. We are working on developing a capsule Vegetable Dyed Collection, crafted by local artisans.

Packaging and Sales

All Packaging used is made from recycled materials.